Please Tell Me If You Watch Book Trailers
Book publishers borrowing a page from Hollywood: From the LA Times
“In a sewer beneath Las Vegas, a lethal vixen named Abigail is locked in a mortal struggle an outlaw cowboy with ties to Greek gods.
“The scene, recently filmed over three days on a sound stage in Glendale, wasn’t for a new sci-fi TV series or movie.
“It was for a 30-second commercial spot aired on Google TV to promote “Retribution,” the latest chapter in the popular paranormal book series “Dark Hunter” from best-selling author Sherrilyn Kenyon.
“Such commercials, or so-called book trailers, have become increasingly common as publishers look for novel ways to market their best sellers at a time when fewer people are buying physical copies of booksand chains like Borders Group are shutting down. Publishers, which are reducing author advances and slashing print runs, have begun to spend big money to produce full-blown dramatizations that bring book characters to life. That’s a far cry from only a few years ago when publishers promoted their books using only commercials containing a few stock photos and voice-over narration.”
I’ve asked a lot of people if they watch book trailers. Most people tell me, “no.” They say that the beauty of a book is that the words interact with their thoughts and that creates their own movie in their head as they read.
Please tell me if you watch book trailers.
And if you do, please tell me if you ever bought a book because of the trailer. If you can remember the book, that would be cool!
Leave a comment below. Please.
Read the rest From the LA Times
